Extensive Problem Solving- This is the early stage in decision making of consumer where he has not developed an evaluation criterion.There may be three outcomes after making a purchase: – Product actual performance is equal to the expected performance that will lead to repeat purchase decisions by consumers, product actual performance is greater than the expected performance which will lead to build consumer loyalty and third case is where product actual performance is less than expected performance where consumer will reject the product. He will find out that a product is either useful or not. Post-purchase behaviour- It refers to post-purchase behaviour of consumer where he evaluates whether the product has met his expectations or not.He finally makes a choice of product, brand, dealer, decide an amount and purchase time. Here consumer has acquired all of the required knowledge after evaluating all facts and arrive at final conclusion to buy a product. Purchase decision- Once the consumer is fully satisfied with the quality of product after taking a trial, he finally buys the product for fulfilling his needs.He purchases several products in small quantities or uses them for a short span of time for developing an opinion towards product. Consumer decision making process 3 steps trial#Selection and Trial- Consumer here make his first purchase for the trial of products keeping his set of choices in mind.that meet his want, preferences, taste, personality and lifestyle. The consumer will develop a set of choices with regard to attributes of product, brand etc. He evaluates the advantages and disadvantages of different available alternatives. Evaluation of Alternatives- After gathering information from all sources, consumers checks various product alternatives for selecting the most appropriate one.and commercial sources involve newspapers, T.V., radio and the internet. Personal source involves family, friends, peers etc. He uses both personal as well as a commercial source for this purpose. Consumer gathers data regarding various products and services that can satisfy his want. Information Search- Once the problem is identified by a consumer, he searches for information regarding distinct products available in the market.The consumer determines his wants that motivate him to search for opportunities for satisfaction of his needs. It is a stage where consumer found out that they are missing something and look for means for filling such a gap. Need Recognition- Process of consumer decision making starts with the identification of need or problem.Stages of Consumer Decision Making Process
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